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8 Gaming Licenses Granted for Swedish Market

Ryan Knuppel

Cherry AB is the most popular online casino operator which is located in Stockholm, Sweden. They have recently made requests for eight gaming licenses and the Swedish Gambling Authority has decided to approve all of them. These licenses are all about conducting online gaming and betting in their native country. They have issued an official press release where they stated that eight brands would offer exclusive betting and gaming services in the Swedish market starting January 1, 2019. They are all a part of the Cherry’s Online Gaming business which has been thriving for a long time. Gunnar Lind is the Chief Executive Officer and President of Cherry, and he gave a brief comment on these approvals. Lind stated that the application process for the licenses had involved a lot of dedication and hard work and that they were convinced that the regulators from Sweden would do their best as well to provide better conditions of operators, customers, and shareholders alike. Furthermore, Lind stated that Sweden was one of the most important markets in the world for them and they intended to keep growing, although they were already in a strong position.

Lahcene Merzoug is a Business Area Managed and President of Come On who was also kind enough to briefly comment on the licenses and his company. He stated that ComeOn currently held several gaming licenses across several European countries and had a lot of experience operating gambling operations which were all in line with the requirements proposed by the Swedish Gambling Authority. ComeOn is a Malta-based casino which was recently acquired by Cherry which already operates more than a dozen most successful online gambling operators on the Scandinavian peninsula. Last May, Cherry successfully completed the takeover process and bought ComeOn for a total of $228.12 million. Apart from ComeOn, Cherry also owns domains such as CherryCasino.com, SveaCasino.com, and SunnyPlayer.com.

Apart from offering online games, Cherry is just one of the few that also have a land-based offer in Sweden. They own a Restaurant Casino chain where visitors can enjoy some of the traditional casino games such as blackjack and roulette. At the moment, there are more than 260 such restaurants (and hotels and nightclubs) which include the casino section.
The business was founded back in 1963 and has been able to adapt to the growing gambling market in Sweden over the years. ComeOn which is now a part of the Cherry empire signed a content deal with Pragmatic Play which is one of the leaders in the online gambling industry. Pragmatic Play creates outstanding games and overall casino content and supplies dozens of online casinos with it. Visitors who register at ComeOn will now be able to play games such as Peking Luck, Da Vinci’s Treasure, and more. Moreover, they will be able to enjoy the platform knowing that they are backed up by the biggest gambling company in Sweden.

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